The End of Life Choice referendum will be held concurrent to the upcoming general election. In this referendum voters are asked to vote whether or not the End of Life Choice Act that passed through Parliament in 2019 should be bought into force. This issue is complex and emotional, and people of all ages, ethnicities, and religious backgrounds have different opinions about it, partly dependent on their personal beliefs, values, and experiences. The New Zealand College of Clinical Psychologists (NZCCP)[i] offers this psychological perspective about the End of Life Choice Referendum. Our aim is to encourage and support New Zealanders to address the issue and make an informed decision rather than to promote a particular viewpoint.